Dustin
Brand naming, visual identity and website design for Dustin, an expert commercial and domestic cleaning business based in the North East of England.
Role: Naming, Logo Design, Visual Identity, Website Design & Build
Office Poster Artwork
So, who is Dustin?
Criteria for developing the brand name.
Using Dustin as a persons name is evocative, expressive and humanising
Allowed for word play and tone of voice (i.e. talk to Dustin)
Differentiated from competitors
Dustin’ (apostrophe) is a colloquial and informal contraction of dusting
Related to an aspect of the businesses service offering
Tied in with how the business started (1 person, small scale)
Open and allowed for business development
Availability of the registered company name Dustin Ltd
The top-level domain dustin.cleaning was available.
Business Cards
Letterhead
Vehicle Graphics
Advertising
Postcard
Responsive Website
Social Media
Uniform Embroidery
ID Card (front)
ID Card (back)
Exterior Signage
Entrance Plaque
Window Decal
Award Trophy
Pin Badges
Custom Stamp
Brand Elements
Scented Candles
Abstract Imagery
Photography
“Jay managed to take our vision and distill it into a brand that feels modern, trustworthy, and incredibly polished. The new website doesn’t just look great, it’s intuitive and has already increased customer enquiries ten-fold. If you’re looking for a designer who truly listens and delivers a high-end finish, look no further.”
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